Global Head of Brand and Creative Content

Save the Children International has an exciting opportunity for a Global Head of Brand and Creative Content to join our global team.

Team and Role Purpose 

The Global Head of Brand and Creative Content sits in our Global Engagement Team, whose purpose is to harness the power of brand, creative content, digital experience, and integrated planning and strategy to expand our reach, increase revenue, and enhance our reputation. Working collaboratively with the global movement, the Global Engagement Team blends art and science to turn insights into action, designing audience-centric strategies, stories and campaigns that connect and inspire, driving lasting impact for children. By engaging more people in our cause and challenging not-for-profit conventions, we develop innovative content marketing and leverage digital technologies to stand out and stay relevant, ensuring the support children need for the future.

The purpose of the Global Head of Brand and Creative Content role is to lead the strategic vision and execution of Save the Children’s global brand and creative content to accelerate our income, influence and impact for children. This role will enhance global brand identity, drive consistency and relevance, and ensure high-quality, insight-driven and emotionally engaging content that expands our reach, boosts fundraising, and bolsters our reputation. By guiding a global team and collaborating across Save the Children International, members and country offices, the Global Head of Brand and Creative Content will foster innovation, inspire our audiences, and help build a movement of millions for children.

Job Title: Global Head of Brand and Creative Content

Reports To: Global Engagement Director

Work Pattern: Hybrid/Remote with flexible working options available 

Contract Length: Permanent

Grade: M4

Location: Any approved Save the Children International office location. For a full list of locations that Save the Children International can hire in, please visit: Hiring Locations

Time Zone: Any

Salary: In accordance with our global compensation and benefits framework, location-specific salary scales and benefits will apply. For candidates based in the UK, we can offer circa £75,000 per annum.

Right to Work: The successful candidate must possess the unrestricted right to work in their current or preferred location for the duration of employment

International Travel Requirements: up to 10%

Budget Responsibility: Yes

People Management Responsibility: manager of a team of 12, with 4 direct reports: Global Brand Lead, Global Story Gathering Lead, Global Storytelling Lead, Global Content Hub Manager.

Principle Accountabilities  

• Drive the development and implementation of a unified global brand strategy and content strategy that aligns with Save the Children's mission and values, championing a cohesive and compelling way to tell our brand story worldwide that drives impact.
• Lead the creation and distribution of high-quality, emotionally engaging, and insight-driven content – with storytelling at its heart – that enhances the global brand, supports our Global Funding and Engagement Frameworks and bolsters Save the Children's global reputation.
• Ensure that brand is at the heart of our creative content through a consistent tone of voice and visual identity. Develop and manage branding tools and guidelines to ensure a distinct, consistent and motivating brand experience across all platforms and regions.
• Uphold the highest standards of ethical content collection and adherence to global consent processes and image guidelines, thereby protecting the dignity and rights of all individuals featured in Save the Children’s marketing and communications.
• Strategically lead our approach to content in an emergency to drive audience engagement, fundraising and brand equity.
• Support internal stakeholders and partners to embed and promote the global brand positioning and architecture across all regions and channels, and encourage integration across markets and campaigns where appropriate to drive up awareness, familiarity and hard preference to support.
• Monitor and analyse brand and content effectiveness through data-driven insights, ensuring continuous improvement and optimisation of strategies to achieve maximum reach and impact.
• Lead and develop a diverse and inclusive team, advocating for equal opportunities and providing professional growth and development to support their career progression in alignment with Save the Children's commitment to equity and inclusion. 
• Lead a strong and committed Global Brand and Creative community across our organisation, promoting best practices, knowledge sharing, and collaboration to support our strategic goals.
• Cultivate and maintain effective partnerships with creative and brand agencies, and freelancers, ensuring all work is insight-driven, on brand, and of excellent creative quality to inspire and engage global audiences.

Experience and Skills  

Essential

1. Strategy:

Significant experience in strategic leadership roles within marketing, communications, content and brand management.

2. Significant experience of developing and implementing brand and content strategies, as well as strategic initiatives to advance the organisation's mission that require deep stakeholder engagement.

3. Leadership:

Provide strong, visionary leadership to foster a collaborative and inclusive team environment. Empower team members and build a culture of mutual respect and trust.

Developing and nurturing high-performing teams and actively listens and allows others to be heard.

4. Brand:

Evidence of strategic brand leadership of high-profile, public-facing brand across multiple markets. Adaptable to changing needs, pressures and opportunities that elevate our brand and enable us to tell our story through our creative content.

5. Content:

Creating high-quality content across various platforms, including digital/social media, and for multiple markets.

Adept at understanding market trends, consumer behaviour, and competitor analysis to inform strategic decision-making.

6. Communication and Storytelling: Excellent written and verbal communication

Exceptional ability to craft compelling stories that align with the organisation's mission and that resonate with diverse audiences.

7. Creative Problem-Solving:

Innovative mindset for devising unique solutions that enhance brand identity.

8. Stakeholder Engagement and Influence:

Ability to influence and engage stakeholders at all levels, including internal teams and external partners. Build and maintain effective relationships to promote a unified and compelling brand experience across the organisation.

Desirable

1. Experience managing large-scale, global campaigns with a focus on non-profit or humanitarian
2. Spearheading efforts to establish or rejuvenate brand
3. Project Management: Leading and managing marketing or communications
4. Data Analysis and Insight Generation: Proficiency in data interpretation to monitor, refine, and optimise brand strategies. 

Education and Qualifications

Essential

• A bachelor's degree in Marketing, Communications or a related field. Or equivalent work experience.
• Language Proficiency: Fluency in English is essential; additional language skills, particularly in other UN languages, can be beneficial.

Desirable

• Relevant Professional Certifications: Certifications from recognised institutions in strategic marketing or brand management can be advantageous.

Working at Save the Children International 

Save the Children is the world's leading organisation for children, employing ~25,000 staff. We save children's lives. We fight for their rights. We help them fulfil their potential. Through our work in 116 countries, we put the most deprived and marginalised children first.

We know that great people make a great organisation, and that our employees play a crucial role in helping us achieve our ambitions for children. We value our people and offer a meaningful and rewarding career, along with a collaborative and inclusive environment where ambition, creativity, and integrity are highly valued.

The work here is challenging but is also immensely rewarding. At Save the Children, you will be in good company, working with talented, like-minded individuals who are determined to ensure that all children survive, learn, and are protected. Your contribution will help ensure children's voices are heard at the highest levels, and that we achieve our global strategy, Ambition for Children 2030, and reach every last child.

Diversity, Equity and Inclusion and Equal Opportunities  

DEI is core to our vision, values and global strategy. Save the Children is committed to creating a truly diverse, equitable and inclusive organisation, and one which will support us in our vision to ensure every child attains the right to survival, protection, development, and participation.    

We are committed to equal employment opportunities, regardless of gender, sexual orientation, race, colour, ethnic origin, nationality, disability, marital or civil partnership status, gender reassignment, pregnancy and maternity, caring or parental responsibilities, age, or beliefs and religion. We are committed to diversifying our staff to better represent the communities we serve and actively welcome underrepresented groups to apply.   

Reasonable adjustments will be made should any candidate invited to interview require this. 

Application Information  

Please attach a copy of your CV and cover letter with your application. A full copy of the role profile can be found here via the job listing. It is recommended that you save a copy of the role profile as it will no longer be available after the advert closes. 

This role will have a start date in/around March/April 2025.

 
Applications will be reviewed on a rolling basis and the job advert may be closed earlier than advertised subject to the volume of suitable applicants. Please submit your application at your earliest convenience to avoid disappointment. 

Our recruitment process: 

1. Application review by our recruiting team based on your CV and cover letter 
2. Two-stage competency-based interviews with the hiring team 
3. Some recruitment may include an additional assessment or case study stage, or a third stage interview 
4. If successful, you will receive a conditional offer of employment, followed by your contract subject to passing background checks 

We need to keep children and adults safe so our selection process includes rigorous background checks and reflects our commitment to the protection of children and adults from abuse.  All employees are expected to carry out their duties in accordance with our Code of Conduct and all policies and procedures relating to Anti-harassment, Health and Safety, Safeguarding, and DEI and Equal Opportunities. 

Save the Children does not charge a fee at any stage of the recruitment process.